The Brief

KINO came from competitive cycling and ski racing. They wanted a brand identity that felt genuinely technical — not the polished performance-sport aesthetic of established labels, but something closer to the split-timing boards and data displays at actual competition venues.

We built a visual language around dot-matrix letterforms and engineered grid systems. Applied to equipment tubes, packaging, and apparel tags — the result looks like compressed data. In high-performance sport, data is exactly the point.