The Shoot

RE-FORMA arrived with reference boards and a brief that was more feeling than brief. A music collective who wanted campaign imagery that felt pulled from a film — not manufactured for a feed. Golden hour. Dense urban overgrowth. A 1978 Cadillac as anchor. We built everything around the existing light, existing texture, zero fabrication.

The result: a campaign still library that works across album sleeves, streaming banners, and editorial placements. Every frame composed to hold weight as a single image and compound meaning across a series. No studio. No set. Just location, timing, and control.